Kiip applies a psychological approach by targeting users in "moments" when they feel happy and accomplished. In a fitness tracking app for example, someone may be trying to reach their goal for how long they run, or how many steps they take in a day. Once the person reaches that "achievement," a pop-up advertisement from Kiip appears on screen, prompting them to redeem an award they have unlocked - such as a water bottle.
This type of advertising helps increase brand loyalty for the companies that are on board. By offering people tangible rewards for what they enjoy doing, Kiip is revolutionizing the way pop-up ads are implemented and perceived in the digital world.