We have all pondered upon this question. Traditional marketing has been around for ages, however it turns away many business owners due to its high cost. Given that social media is the new morning paper, it seems as though many businesses are completely eliminating direct mail strategies and focusing on one single medium, vice-versa. But is this the right solution?
In 2014, the Direct Marketing Association (DMA) stated that "almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away." They found that consumers prefer different forms of marketing depending on what it is for. For example, direct mail would be suitable for a bank letter, whereas for an invite to a concert, digital media would be preferred.
Based on this data, the suggestion to businesses would be to stay relevant with their marketing strategy. By using a mix of both traditional and digital marketing, it gives room to personalize and cater to specific interests of prospects.
Source: http://www.entrepreneur.com/article/240908
In 2014, the Direct Marketing Association (DMA) stated that "almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away." They found that consumers prefer different forms of marketing depending on what it is for. For example, direct mail would be suitable for a bank letter, whereas for an invite to a concert, digital media would be preferred.
Based on this data, the suggestion to businesses would be to stay relevant with their marketing strategy. By using a mix of both traditional and digital marketing, it gives room to personalize and cater to specific interests of prospects.
Source: http://www.entrepreneur.com/article/240908