Every day there are hundreds of videos going "viral," most of them being among those that are seen as pointless. But that's not the point. Out of all the videos that gain a lot of views due to social sharing, there are many that weren't even intended for that in the first place. Kivel Allocca, a Trends Manager at YouTube, explains why videos go viral in his informative yet fun, Ted Talk.
We sometimes wonder, in a world where over 48 hours of video is uploaded online every minute, how do some very short videos gain so much attention? The following are the three characteristics necessary for a video to go viral.
Below is the video of Kevin giving his talk about this topic at Ted Youth.
We sometimes wonder, in a world where over 48 hours of video is uploaded online every minute, how do some very short videos gain so much attention? The following are the three characteristics necessary for a video to go viral.
- Taste-makers - These are individuals or groups who introduce us to new and interesting videos and bring them to a larger audience.
- Communities of Participation - Today its not about being the one to receive the information, but to get involved. These are people that become part of the craze by spreading the video further or re-creating it in the form of a parody.
- Unexpectedness - If a video is just like any other one, it won't get too much attention. It is those videos that are unique and unexpected to the audience - for example, a serious video that ends off with humour.
Below is the video of Kevin giving his talk about this topic at Ted Youth.
Source: https://www.youtube.com/watch?v=BpxVIwCbBK0