Picture a man sitting behind a group of 15 year old girls watching them for ten minutes. Whatever you have conclude
Social media has been though many shifts in the past decade. The fastest growing user segment for Instagram is now 40-45 year old women, with Facebook having a similar demographic of that segment being people in their 50s. This proves the evolution of social media usage over time. Companies must shift and grow WITH their audiences -hence Mark Zukherberg’s offer to Evan Spiegel of $3 billion for Snapchat, as well as his recent smart acquisition of Instagram.
Behavioral observation is vital when trying to understand trends in the digital media marketplace. The businesses that have integrated these efforts in their marketing strategies are the “winners,” as they are already ten steps ahead of the game. Many “entrepreneurs” fail to see this, as they are too caught up with how awesome their idea is “right now.” For example, Apple isn’t currently worried about how their new iWatch will sell, but rather already planning the marketing strategy for their next product. The motto to learn here is: “Think fast, act now.”
Below is a video of Gary’s speech about entrepreneurship. In this he covers topics including, but not limited to - social media trends, economic opportunities, and the importance of being aware of both yourself and your audience. It may be a bit lengthy, but if you’re serious about entrepreneurship, think you have a great idea, or even if you have no idea of what you’re doing, you won’t regret it.
Source: attached.
d from the scene is most likely wrong. He is not going to jail soon. What’s happening here is simply “market research.” The man is observing what the girls are doing on their mobile devices – in particular to what apps they are using. This man is Gary Vaynerchuck, CEO of VaynerMedia, who did just that, according to his remarkable speech at the University of Southern California (USC) earlier this year. Social media has been though many shifts in the past decade. The fastest growing user segment for Instagram is now 40-45 year old women, with Facebook having a similar demographic of that segment being people in their 50s. This proves the evolution of social media usage over time. Companies must shift and grow WITH their audiences -hence Mark Zukherberg’s offer to Evan Spiegel of $3 billion for Snapchat, as well as his recent smart acquisition of Instagram.
Behavioral observation is vital when trying to understand trends in the digital media marketplace. The businesses that have integrated these efforts in their marketing strategies are the “winners,” as they are already ten steps ahead of the game. Many “entrepreneurs” fail to see this, as they are too caught up with how awesome their idea is “right now.” For example, Apple isn’t currently worried about how their new iWatch will sell, but rather already planning the marketing strategy for their next product. The motto to learn here is: “Think fast, act now.”
Below is a video of Gary’s speech about entrepreneurship. In this he covers topics including, but not limited to - social media trends, economic opportunities, and the importance of being aware of both yourself and your audience. It may be a bit lengthy, but if you’re serious about entrepreneurship, think you have a great idea, or even if you have no idea of what you’re doing, you won’t regret it.
Source: attached.